Spotlight News is a local publication serving Delmar, NY, delivering engaging print and digital content focused on community news, events, and in-depth reporting. As a Graphic Designer & Editorial Paginator, I developed visually compelling layouts that enhanced readability and engagement. I collaborated with editorial teams to maintain a cohesive design style across print and digital platforms while managing multiple projects to meet tight deadlines.
EDITORIAL DESIGN
As a Graphic Designer & Editorial Paginator for Spotlight Newspaper, I was responsible for producing weekly publications, including the Colonie (which combines with Delmar), Delmar, and Spotlight editions. Using Adobe InDesign, I structured newspaper pages by implementing TAL (Template Assisted Layouts) for efficient image placement and applying advanced paragraph styles to refine typography and ensure consistency. My role required organizing editorial content, ensuring proper pagination, and balancing text with engaging visuals, resulting in clean, structured layouts that enhanced the reader experience.
BRANDING
Using the client’s required wording as a foundation, this 1/4V ad was designed to ensure clear messaging with a balanced layout and professional aesthetic. The structured typography enhances readability while maintaining a polished look. After finalizing the design, I implemented the Tal number system in InDesign for seamless integration into the newspaper, ensuring accessibility for the entire team.
AD DESIGN
What's Hot AD
Inspired by bold, energetic visuals, this 1/8H, 1/2H, and 2x2 ad for Spotlight News features a dynamic layout that enhances readability and engagement. Vibrant imagery and striking typography draw attention to the Hot Spot Calender, encouraging viewers to explore local events.
Featured in Newspaper
Here is my What's Hot ad, which was featured in the Spotlight News and Delmar newspapers. I worked with my colleagues on formatting the newspaper in InDesign, ensuring a cohesive and visually engaging layout. Collaboration was essential in refining the final presentation, aligning all elements correctly, and maintaining a polished design throughout the publication.
Shop, Eat, Drink, Local AD
I designed an NYSCAN 2x2, 1/2H, 1/8PG Shop, Eat, Drink, and Local ad for Spotlight News, incorporating a bold, geometric-inspired layout to create a modern and visually engaging composition. The structured design enhances readability while drawing attention to the message, encouraging community support for local businesses.
Featured in Newspaper
I placed this Eat, Shop, Drink, Local ad in the Colonie newspaper while also working with my colleagues to format and organize the newspaper in InDesign. Together, we ensured a clean, structured layout that maintained visual consistency and readability throughout the publication.
Fall Harvest 2025 Ad Design:
The redesigned Fall Harvest ad refines typography, spacing, and layout for better readability and engagement. The 2025 version highlights key attractions more clearly while maintaining the seasonal charm. A before-and-after comparison showcases the improved organization and visual appeal.
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2025 Ad for Bethlehem, Colonie, Shaker, and Ravena-Coeymans-Selkirk Central High School:
For the 2025 Graduation feature in Spotlight News, I redesigned the ad package, including a full-page banner, ear ad, and multiple sizes (1/8H, 1/2H, and 2x2). While working within my manager’s set layout and color, I enhanced readability, improved visual hierarchy, and refined the design to create a cleaner, more engaging look. A before-and-after comparison highlights the transformation while maintaining the original template structure.
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